Sports & entertainment marketing i
lessonsJanuary 28 & January 30, 2020
Introductions - Share Out - Warmup: 2 Truths, 1 Lie - Demo: Note-Taking Class Orientation 1. Whiteboards 2. Class Weebly Site - Access/Overview Google Classroom - Access/Review Extra Credit Tracking Google Doc - Recall Strategies - Graduation Requirements - Live: 1 Week, 1 Day, 1 Hour - PPT: Travel Presentation Closing: - Blog Post January 31, 2020 1.01 Students will acquire information about the sport/event industry to aid in making career choices. - Review Objective - Essential Questions What are the varieties of sports available to customers? What are the varieties of events that can be utilized?What are the segments of the sport and event industry? What factors contribute to the growth of these industries? What is the impact of sports/events on communities? - Compare/Contrast (Demo Online Venn) - Demo Study Stack Homework: - Study Stack Key Terms February 3, 2020 1.01 Students will acquire information about the sport/event industry to aid in making career choices. - Review Week's Rubric - Demo Google Classroom Extra Credit (Course Code) - Presentation: Score a Career in Sport/Event Mktg (LAP-PD-051) - Activity: Career Search Closing: - LAP-PD-051 Key Terms Homework: - LAP-PD-051 Definitions to Key Terms February 4 - February 5, 2020 1.02 Students will gain an understanding of the sport/event marketing's role and function in business in order to facilitate economic exchanges with customers. - Demo Learning Log - 1.01 Learning Log - 1.01 Key Terms Quiz - 1.01 Section Quiz - PD-051 Key Terms (Open Notes) - Review Objective - Essential Questions What is sport marketing? What are the categories of sport products? What are the categories of sport consumers? What are organized and unorganized sport participants? What is the relationship between the growth and marketing of the sport industry? What are the benefits from the development of sport marketing? - Compare/Contrast (Venn Diagram) Closing: - Demo Padlet - Padlet February 7, 2020 (Weather Cancel) February 10, 2020 1.02 Students will gain an understanding of the sport/event marketing's role and function in business in order to facilitate economic exchanges with customers. - PPT Presentation (Sports Logo Recognition Game) - Review: Nature of Sport Marketing (LAP-MK-012) - Activity: Nature of Sport Marketing 1. Create a table, prompt on left column and response on the right column Homework: - Study for key terms and section quizzes February 11, 2020 1.03 Students will acquire information about the sport/event industry to aid in making career choices - 1.02 Learning Log - 1.02 Key Terms Quiz - 1.02 Section Quiz - Review Objective - Essential Questions What are the different type of business that offer careers in sport/event marketing? What is the difference between sport marketing and event marketing? What career potential is there in sport/event marketing? What personal traits are needed for careers in sport/event marketing? - Compare/Contrast (Venn) Closing: - Padlet Homework: - Study Stack 1.03 Key Terms February 12, 2020 1.03 Students will acquire information about the sport/event industry to aid in making career choices. - Review/Activity: Marketing Career Research February 13 - February 14, 2020 1.03 Students will acquire information about the sport/event industry to aid in making career choices. - Supply & Demand Activity - Virtual Business (Knowledge Matters) 1. Demo: Setup Student Account 2. Review: Simulation Tutorial 3. Review: Math Concepts 4. Review SIM: Ticket Pricing 5. Run SIM: Ticket Pricing 6. Run SIM: Stadium Staffing February 19, 2020 1.04 Students will learn how to employ product mix strategies to meet customer expectations. - 1.03 Learning Log - 1.03 Key Terms Quiz - 1.03 Section Quiz - Review Objective - Essential Questions How do you identify categories of sport/event products? What are the unique characteristics of sport/event products? What are the elements of the sport product? - Compare/Contrast (Venn Diagram) Closing: - Padlet Homework - Study Stack 1.04 Key Terms February 20, 2020 1.04 Students will learn how to employ product mix strategies to meet customer expectations. - Guest Speaker February 21, 2020 (WEATHER) February 24, 2020 1.04 Students will learn how to employ product mix strategies to meet customer expectations. - Intro Project Based Learning (PBL) 1. Google Classroom Code 2. Review PBL, Rubric, Google Doc Homework: - Review/Study for section and key terms quizzes - PBL: A: Introduction (1 & 2), Due February 27 February 25, 2020 1.04 Students will learn how to employ product mix strategies to meet customer expectations. - Virtual Business (Knowledge Matters) - Review SIMS 1. Run SIM: Ingress & Egress 2. Run SIM: Parking Homework: - PBL: A: Introduction (1 & 2), Due February 27 February 26, 2020 1.04 Students will learn how to employ product mix strategies to meet customer expectations. - Review: Presentation - Review SIMS 1. Run SIM: Concessions Homework: - PBL: A: Introduction (1 & 2), Due February 27 - Study for quizzes February 27, 2020 1.05 Students will learn how to acquire product knowledge in order to communicate product benefits and to ensure appropriateness of product to customer. - Review: Presentation - Review SIMS 1. Run SIM: Sponsorships Homework: - PBL: A: Introduction (1 & 2), Due February 27 February 28, 2020 1.05 Students will learn how to acquire product knowledge in order to communicate product benefits and to ensure appropriateness of product to customer. - Make-up March 2, 2020 1.05 Students will learn how to acquire product knowledge in order to communicate product benefits and to ensure appropriateness of product to customer. - 1.04 Learning Log - 1.04_1.05 Key Terms Quiz - 1.04 Section Quiz - Review Objective - Essential Questions How do you identify sources of feature/benefit information? What is the importance of understanding why people participate in/attend sports/events? - Compare/Contrast (Venn Diagram) Closing: - Make-up March 3 - March 4, 2020 1.05 Students will learn how to acquire product knowledge in order to communicate product benefits and to ensure appropriateness of product to customer. - Presentation: Selling - Handout: Reading and Review - Review: Feature/Benefit Chart - Create: Product Feature/Benefit Chart Closing: - Padlet: Post Feature/Benefit Chart Homework: - Study/Review for section 1.05 Quiz March 5, 2020 1.05 Students will learn how to acquire product knowledge in order to communicate product benefits and to ensure appropriateness of product to customer. - PBL part 2: Review & Determine class questions - Work PBL Homework: - PBL: B: Career Specifics (1st 7 Questions), Due 3/17 March 6, 2020 1.06 Students will learn how to position Product/Services to acquire desired business image. - Make-up/Retake - PBL: B: Career Specifics (1st 7 Questions), Due 3/17 March 10, 2020 1.06 Students will learn how to position Product/Services to acquire desired business image. - 1.05 Learning Log - 1.05 Key Terms Quiz (Retake) - 1.05 Section Quiz - Review Objective - Essential Questions What is the purpose of branding in sport/event marketing? What is the branding process? What factors create brand/fan loyalty? What is the relationship between licensing and sponsorship? What are the differences between licensing and branding? What are the benefits and risks of licensing? - Compare/Contrast (Venn Diagram) Closing: - Padlet Homework: - Study Stack 1.06 Key Terms - PBL: B: Career Specifics (1st 7 Questions), Due 3/17 March 11, 2020 1.06 Students will learn to position Product/Services to acquire desired business image. - PPT Presentation - Identify: Branding Homework: - PBL: B: Career Specifics (1st 7 Questions), Due 3/17 March 12, 2016 1.07 Students will learn how to employ sales promotion activities to inform or remind of business/product. - 106 Learning Log - 1.06 Key Terms Quiz - 1.06 Section Quiz - Review Objective - Essential Questions What is sponsorship? What are the benefits of sponsorship? Why are formal contracts preferred to letters of agreement when setting up sponsorships? - Compare/Contrast (Venn Diagram) Closing: - Padlet Homework: - Study Stack 1.07 Key Terms - PBL: B: Career Specifics (1st 7 Questions), Due 3/17 March 13, 2020 1.07 Students will learn how to employ sales promotion activities to inform or remind of business/product. - PBL - Makeup Homework: - PBL: B: Career Specifics (1st 7 Questions), Due 3/17 March 16 - March 17, 2020 1.07 Students will learn how to employ sales promotion activities to inform or remind of business/product. - PPT Presentation - Collage: Sales Promotion Homework: - PBL: B: Career Specifics (1st 7 Questions), Due 3/17 |
resourcesJanuary 28 & January 30, 2020
In-Class Resources Weebly Site Google ClassroomWeebly Website Recall Strategies January 31, 2020 Venn Diagram Website Study Stack Website 1.01 SEMI Key Terms February 3, 2020 Rubric Google Classroom Score a Career in Sport/Event Marketing Career Search LAP-PD-051 Key Terms February 4 - February 5, 2020 Learning Log Study Stack Website Handout: PD-051 Key Terms Quiz Venn Diagram Website February 10, 2020 Presentation Nature of Sport Marketing February 11, 2020 Learning Log Venn Diagram Website Study Stack Website 1.03 SEMI Key Terms February 12, 2020 Marketing Career Research February 13 - February 14, 2020 Virtual Business (Knowledge Matters) February 19, 2020 Learning Log Venn Diagram Website 1.04_1.05 SEMI Key Terms Study Stack Website February 20, 2020 None February 24, 2020 Google Classroom February 25, 2020 Virtual Business (Knowledge Matters) Google Classroom February 26, 2020 Presentation Google Classroom Virtual Business (Knowledge Matters) February 27, 2020 Virtual Business (Knowledge Matters) Google Classroom February 28, 2020 As Needed March 2, 2020 Learning Log Venn Website March 3 - March 4, 2020 Selling Handout: Reading and Review March 5, 2020 As Needed March 6, 2020 As Needed March 10, 2020 Learning Log Venn Diagram Website 1.06 SEMI Key Terms Study Stack Website March 11, 2020 Presentation Branding MBA Website March 12, 2016 Venn Diagram Website Study Stack Website 1.07 SEMI Key Terms March 13, 2020 Google Classroom March 16 - March 17, 2020 Presentation MS Word & PPT Google Classroom |
postsJanuary 28 & January 30, 2020
Course Overview January 31, 2020 No Posts Today February 3, 2020 No Posts Today February 4 - February 5, 2020 Padlet February 10, 2020 No Posts Today February 11, 2020 Padlet February 12, 2020 No Posts Today February 13 - February 14, 2020 No Posts Today February 19, 2020 Padlet February 20, 2020 No Posts Today February 24, 2020 No Posts Today February 25, 2020 No Posts Today February 26, 2020 As Needed February 27, 2020 No Posts Today February 28, 2020 No Posts Today March 2, 2020 No Posts Today March 3 - March 4, 2020 Padlet March 5, 2020 No Posts Today March 6, 2020 No Posts Today March 10, 2020 Padlet March 11, 2020 No Posts Today March 12, 2016 Padlet March 13, 2020 No Posts Today March 16 - March 17, 2020 No Posts Today |